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PRESS RELEASES |
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In2Focus agrees long-term deal with Binley's for healthcare databases BERKSHIRE, UK 7 June 2006: In2Focus Sales Development Services Limited has announced a five-year strategic alliance with health information specialists Binley’s. This gives In2Focus access to state-of-the-art databases of healthcare professionals in the UK and will further enhance In2Focus’ capacity to provide top quality sales teams and nurse advisors to the industry and reinforce their position at the forefront of pharmaceutical sales and the provision of nurse advisor teams. Binley’s specialist databases provide an accurate, reliable and cost effective means of communicating sales and marketing messages and can easily be imported into existing databases or integrated into all Customer Relationship Management tools including In2Focus’ Actis. This provides rapid access to customer data and allows immediate, fast-call reporting to help sales managers instantly assess the impact of strategies and modify deployment where necessary. In2Focus Commercial Director Roger Cuff comments “Binley’s and In2Focus both work with leading clients in the UK and Irish pharmaceutical industry. This alliance means that we will be using exactly the same data and contacts as our clients which will save us all time, help improve planning and ensure absolute consistency of information.” Binley’s works with the majority of the top 20 pharmaceutical companies in the UK but the alliance with In2Focus is their first in the CSO marketplace. Under the terms of the agreement, In2Focus will have access to Binley’s databases of UK GPs, Practice Managers, Practice Nurses, District Nurses, PCOs, Trust Pharmacists, Hospital Practitioners, Retail Pharmacists, NHS Management, Dispensing profiles and UK Practice Profiles. Binley’s is the only provider to cover all key specialities of secondary care specialist nurses (including those within multi-disciplinary teams) and all grades of community nurses. About In2Focus In2Focus is a leading specialist sales organisation in the UK, providing high calibre medical representatives and nurse advisors with high quality support services to the pharmaceutical industry in order to optimise sales performance. In2Focus is a wholly owned subsidiary of United Drug plc. About Binley'sBinley’s are leading providers of integrated marketing solutions to the UK healthcare industry. Their growing portfolio of marketing services includes PCO segmentation, a syndicated activity data service and territory optimisation. They provide a number of specialist datasets, data management and mailing services enabling their clients to enjoy an unrivalled level of engagement with the NHS. Their considerable pharmaceutical client base has led to Binley’s becoming market leaders in the provision of data within CRM systems. For further information, please contact: In2Focus Penny Mitchell, tel: 01628 488 606 / email penny.mitchell@in2focus.com Monica Gounaropoulos, tel: 020 7798 9910 / email: monica.g@toniclc.com
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