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Boehringer Ingelheim switches to binleysonline
April 2006 Boehringer Ingelheim (BI) has extended its working relationship with Binley’s by signing up to a binleysonline subscription.
Boehringer Ingelheim has been using Binley’s as a preferred data supplier for a few years and has developed excellent relations with the leading healthcare information specialist.
Stewart McLuckie, Unit Business Manager – Specialist Care at Boehringer Ingelheim said: “BI in the UK has a vision of being world class, part of which is achieved through understanding the needs of our customers. With the changing NHS environment, working with binleysonline provides a reference of the UK NHS personnel, organisations and priority documents. Last year BI spent some time researching a number of NHS reference applications and the support and openness provided by Binley’s whilst evaluating different systems surpassed our expectations and made a large contribution in BI moving to binleysonline”
Mr McLuckie summarises: “binleysonline for BI is the key NHS reference tool for our Healthcare Development team and will increasingly be used by our Regional Business Managers to help BI work with the local needs of our customers”.
In the future, Boehringer Ingelheim are looking to dovetail the binleysonline application with their own CRM tool which will allow their sales team to have an overall view of all accounts and how they fit into the local NHS structures.
Binley’s are leading providers of integrated marketing solutions to the UK healthcare industry, their growing portfolio of marketing services include PCO segmentation, a syndicated activity data service and territory optimisation. They provide a number of specialist datasets, data management and mailing services enabling their clients to enjoy an unrivalled level of engagement with the NHS. Their considerable pharmaceutical client base has led to Binley’s becoming market leaders in the provision of data within CRM systems. For further information contact Jason Bryant on 01268 495 600 or email jason.bryant@binleys.com.
Press contact:
Sarah Hawkins
Marketing Communications Manager
Binley’s
t. 01268 495600
e. sarah.hawkins@binleys.com
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