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Takeda UK extends contract with Binley's
January 06 Takeda UK, one of the fastest growing pharmaceutical companies in the UK top 50, has renewed their CRM data contract with Binley’s for 5 more years.
First signing with Binley’s in 2000, the newly signed contract continues the relationship for the remainder of the decade.
Mrs Kruti Popat, Business Information Manager at Takeda UK, said of the relationship and her reasons for renewing:
“We are delighted to continue our relationship with Binley’s. Their comprehensive data continues to provide our network of Regional Account Directors (RADs) with the information they need to build long-term strategic relationships, with key influencers in the ever-changing market.”
Binley’s Sales Director, Jason Bryant, said:
“I am delighted that Takeda UK has chosen to continue their long-standing successful relationship with Binley’s. Our datasets are harmonised for their CRM system, ensuring that their groundbreaking customer focused network of RADs, can continue to work hand-in-hand with key NHS professionals to deliver solutions that improve patient care, which after-all, is what Takeda UK’s unique corporate mindset aims to accomplish.”
Binley’s are leading providers of integrated marketing solutions to the UK healthcare industry, their growing portfolio of marketing services include PCO segmentation, a syndicated activity data service and territory optimisation. They provide a number of specialist datasets, data management and mailing services enabling their clients to enjoy an unrivalled level of engagement with the NHS. Their considerable pharmaceutical client base has led to Binley’s becoming market leaders in the provision of data within CRM systems. For further information contact Jason Bryant on 01268 495 600 or email jason.bryant@binleys.com.
Press contact:
Press contact:
Nick Haigh, Binley’s
01268 495600
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