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PARTNERS

GMAP Consulting
GMAP Consulting Established in 1983, GMAP Consulting is well respected across all industry sectors as leading suppliers of advanced GIS software, business modelling and strategic network planning solutions and consultancy services for some of the world’s largest global organisations. They specialise in helping businesses develop their retail networks, sales territories and market channels improving efficiency and profitability, by understanding market dynamics that exist between consumers and retailers. As a subsidiary of EuroDirect and a member of the Skipton Information Group of companies, they successfully combine a range of consumer data and marketing expertise with GMAP’s proficiency in market analysis and business modelling, providing a unique business proposition.
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In2Focus
In2Focus In2Focus is a dynamic, specialist company offering a unique approach to pharmaceutical and healthcare sales. It provides a full compliment of services to create and support the pharmaceutical/healthcare sales force of the 21st century. In2Focus is dedicated to providing quality, leading edge sales services that help companies to access key decision makers and optimise sales performance within the fast-changing health care environment.
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StayinFront
StayinFront StayinFront is a leading global provider of enterprise-wide customer relationship management (CRM) applications, decision support tools and eBusiness systems to the pharmaceutical industry. StayinFront’s Visual Elk ™ CRM system provides a single platform for the management and integration of all points of customer interaction covering sales, marketing and customer support applications. Coupling Binley’s quality data with StayinFront’s leading-edge CRM technology provides organisations with a powerful tool for use in their sales and marketing operations, giving them a sustainable competitive advantage.
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APM Health Europe

Written specifically for senior pharmaceutical and healthcare industry executives, APM Health Europe is Europe’s premier news agency covering significant pharmaceutical market events, sector implications and reactions from the industry. APM Health Europe is a high-value, non aggregated, fully customisable service. Its broad network of experienced journalists ensures news is relevant, timely and targeted, providing up-to-the-minute, unbiased information, invaluable when weighing up commercial options. Bringing market intelligence about customers and competitors and enabling an understanding of the variations in commercial performance of pharmaceutical companies across Europe, the service provides actionable insight into the European healthcare market. In fact, the news published by APM Health Europe could affect companies’ share price.

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British Healthcare Business Intelligence Association (BHBIA)
BHBIA Binley's is a member of the BHBIA
The BHBIA's primary objective is to promote and enhance the professionalism and value of Business Intelligence within the Healthcare Industry. As well as providing a training programme of business intelligence applications and techniques the BHBIA also provides a forum for the discussion and sharing of ideas to advance and improve business intelligence performance.  It aims to raise awareness and understanding of issues affecting the industry and promotes best practice in business intelligence, emphasising its contribution to industry progress. 
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Bedgebury Consulting Ltd
Bedgebury Consulting

Bedgebury Consulting Ltd is a specialist UK-based pharmaceutical consultancy operating across Europe. Their primary business streams include assisting client companies in the following ways:-Building brand success through innovative advocacy programmes; Maximising the success of new product and new indication launch; Ensuring speedy approval of launch campaign materials through their proven MHRA pre-vetting management process; Increasing the understanding of KOL relationships through KOLlage™, an innovative web-based package built to the individual client's objectives; Securing continued brand growth and campaign progress through their experienced Interim Marketer services; NEW Providing creative communications though their new division, Add Vigour

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Conigi Ltd
Conigi Ltd

Using new technology to enable customer focused and value-based marketing.  Conigi offer a range of services and solutions to businesses that want to leverage performance from customer information. They build their solutions around the concept of a Customer Interaction Cycle. This is a continuous process that is fed by customer data and used to drive value-focused marketing. Conigi's aim is to deliver business solutions by aligning technology to customer needs.

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Fusion Integration
Fusion Integration Fusion Integration was formed in 1999 beginning its life as a specialist Siebel consultancy (Siebel still accounts for the majority of its work). They are widely regarded as the premier Siebel integrator in South Africa and have implemented some of the most successful Siebel integration projects in the UK. Fusion have excellent market specialisation in the Pharmaceutical and Financial vertical markets.  In addition, they offer other services such as change management and data matching services to their Siebel clients as well as to their non-Siebel clients.
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Pharmaceutical Management Intelligence Ltd
Pharma MI Pharmaceutical Management Intelligence Ltd are an independent, director owned, international healthcare management consultancy, with offices in the UK and Australia.  They specialise in the area of promotional effectiveness, the integration and modelling of data and 'Objective Performance Management'.  They work with Pharmaceutical clients with the sole objective of providing them with a competitive advantage, through the improved use of Management Intelligence.
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IMS
IMS IMS Health is the world's leading provider of information solutions to the pharmaceutical and healthcare industries. Offering leading-edge business intelligence products and services that are integral to clients’ day-to-day operations, IMS receives data from more than 29,000 data suppliers covering 225,000 data sites around the world. Essentially every major pharmaceutical manufacturer and biotechnology firm is an IMS customer, along with professional service firms, financial analysts, government and regulatory agencies, researchers and educators. Binley’s and IMS enjoy a long-standing relationship in the UK where their respective datasets are harmonised for client benefit. Examples of such links include RSA Brick coding across all of Binley’s healthcare databases, account level record matching, and ad-hoc boundary set planning to support sales territory optimisation. Binley’s syndicated activity data may also be linked with IMS’ outcome and consultancy information to engage sales force effectiveness (SFE) projects.
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Siebel
Siebel Siebel Systems is the worlds leading provider of customer relationship management (CRM) solutions and a leading provider of applications for business intelligence and standards based integration. Through its “CRM for everyone” strategy, Siebel provides CRM solutions for any kind of organisation, any type of user and any budget. Siebel CRM solutions can be installed on premise, delivered as a hosted service over the internet, or deployed in any combination. Available in more than 20 industry specific versions, Siebel solutions embed industry best practices for sales, marketing, and customer service. And through interactive analytic dashboards, they provide real-time insight for all users, enabling better, smarter decision making. Siebel CRM solutions integrate easily and cost effectively with any set of applications, and they are supported by a comprehensive set of services reflecting ten years of CRM Knowledge and experience.
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PM Society
PM Society Binley's is a member of the PM Society

The PM Society is an independent, not-for-profit organisation run by volunteers from the pharma industry and its allied agencies.  It exists to promote pharmaceutical marketing excellence via educational events, its marketing training programme PriMe, its annual advertising awards and various networking and socialising activities.

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