About Binley's
Binley's has been delivering specialist sales and marketing solutions to the pharmaceutical sector for over a decade. If your business wants to understand, network, develop and build relationships with health professionals, then Binley's is best placed to help you to plan, engage and record your interactions.
With backgrounds in the health service, the pharmaceutical industry, business information provision and strategic sales & marketing, Binley’s extensive team of experts boast the necessary skills, insight and experience to work with the very best. Knowledgeable, forward-thinking and results orientated, Binley’s provides a portfolio of information and consultancy led services, backed by first class customer services and prolific technical know how.
Our sales and marketing portfolio includes market intelligence services, ETMS & CRM database management integration, sales management solutions, market research, healthcare databases and mailing fulfilment services. Recently launched SRi+ powered by Binley’s, a practice intelligence tool that combines TNS SRi practice sales information with Binley’s syndicated call and accessibility data.
The rapidly evolving pharmaceutical sector demands only the most current information available. An innovative and unique approach means that our datasets are meticulously re-verified and fully updated at frequencies that reflect the pace of change and the needs of our customers. The scheduled re-verification programmes run by Binley’s research department are supplemented by updates of validated NHS contact data, initiated by pharma reps in the field, and fed directly into the client’s CRM system. In addition, new document content, enhanced user facilities and the latest contact data is added almost daily to our online subscription service.
Such continuous monitoring and revision of the healthcare environment, combined with a dedicated, specialist Pharmaceutical Account Team, means our customers can enjoy absolute confidence and desirable results from Binley's sales and marketing solutions.
Registered in England No. 2530185 - Registered Office: Paulton House, 8 Shepherdess Walk, London N1 7LB
About Wilmington Group Plc
Binley's is the brand name given to the range of publications and services developed and marketed by Beechwood House Publishing. Beechwood House Publishing Ltd is part of Wilmington Group Plc, a stock market listed company. Wilmington is a dynamic and expanding company providing information and training to professional business markets.
The Group specialises in high quality information products to business and professional markets. The principal sectors are: Legal & Regulatory; Healthcare; Media and Entertainment;and Design and Construction. The information is delivered through magazines, directories, databases, special reports and face to face training. Increasingly products are delivered electronically through the Internet and CD-ROM.
