About Binley's
Binley's has been delivering specialist sales and marketing solutions to the pharmaceutical sector for over a decade.
With backgrounds in the health service, the pharmaceutical industry, business information provision and strategic sales & marketing, Binley’s extensive team of experts boast the necessary skills, insight and experience to work with the very best. Knowledgeable, forward-thinking and results orientated, Binley’s provides a portfolio of information and consultancy led services, backed by first class customer services and prolific technical know how.
We strive to continuously improve our overall knowledge, skill, understanding and competence to guarantee we meet our clients’ needs. In order to achieve this we ensure that our staff are trained in, and fully aware of, the most up-to-date industry standards. Thus as a business we are ABPI Code aware and we are compliant with the BHBIA guidelines which include the Legal and Ethical Guidelines and Adverse Event Reporting. Our research and data capture teams are all trained to be aware of their obligations under the ABPI Code and to adhere to the guidelines of Adverse Event Reporting.
At present Binley’s has a team of key staff who deal directly with client project work including market research and list building projects who are BHBIA certified. As a whole we feel that this helps maintain our high work ethic and fulfils our duties and responsibilities that are set out under the current regulatory guidelines and legislation. One of our continuous goals is for Binley’s staff to complete the Wellards Diploma on the NHS. At present over half of our staff have been fully accredited in the widely recognised qualification and many others are working towards their Diploma. A revalidation course is taken annually by accredited staff which refreshes knowledge; however, Binley’s is always aware of current changes and what is happening in the NHS and we pride ourselves on having a comprehensive overview of clinical information. This in turn helps us know how this will affect our pharmaceutical clients, which means we can provide frequent and valuable knowledge and updates to our customers.
Our sales and marketing portfolio includes market intelligence services, ETMS & CRM database management integration, sales management solutions, market research, healthcare databases and mailing fulfilment services. Recently launched SRi+ powered by Binley’s, a practice intelligence tool that combines TNS SRi practice sales information with Binley’s syndicated call and accessibility data.
The rapidly evolving pharmaceutical sector demands only the most current information available. An innovative and unique approach means that our datasets are meticulously re-verified and fully updated at frequencies that reflect the pace of change and the needs of our customers. The scheduled re-verification programmes run by Binley’s research department are supplemented by updates of validated NHS contact data, initiated by pharma reps in the field, and fed directly into the client’s CRM system. In addition, new document content, enhanced user facilities and the latest contact data is added almost daily to our online subscription service.
Such continuous monitoring and revision of the healthcare environment, combined with a dedicated, specialist Pharmaceutical Account Team, means our customers can enjoy absolute confidence and desirable results from Binley's sales and marketing solutions.
Registered in England No. 2530185 - Registered Office: 19-21 Christopher Street, London EC2A 2BS
About Wilmington Group Plc
Binley's is the brand name given to the range of publications and services developed and marketed by Beechwood House Publishing. Beechwood House Publishing Ltd is part of Wilmington Group Plc, a stock market listed company. Wilmington is a dynamic and expanding company providing information and training to professional business markets.
The Group specialises in high quality information products to business and professional markets. The principal sectors are: Legal & Regulatory; Healthcare; Media and Entertainment;and Design and Construction. The information is delivered through magazines, directories, databases, special reports and face to face training. Increasingly products are delivered electronically through the Internet and CD-ROM.
