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B2B Marketing

For thousands of UK businesses, their largest sales contracts are with NHS organisations and local authorities.

As a health and care information specialist, Binley’s can help you to achieve your sales goals in a number of ways: 

Identify key prospects

Binley’s public sector databases contain over 450,000 NHS and local government contacts allowing you to precisely target the decision makers and budget holders your clients want to reach.

With our team of consultants advising you every step of the way, you can refine prospects and take advantage of our sophisticated in-house search and selection tools – creating targeted direct mail campaigns for effective message delivery. 

We also conduct bespoke customer projects to help you segment, profile and target, or even to understand your customers' preferences or identify specific gaps in your own data.

Direct marketing services

Binley’s mailing fulfilment services can project manage your entire direct mail campaign from print and production to response, data capture and report analysis. Through the provision of accurate, high quality NHS data, a well equipped mailing house, and a host of response management solutions – we can co-ordinate your project on a local, regional and national level.

We also offer complete database management services where we can make regular amendments and updates to public sector contacts, run reports, statistics and queries and generate mailing lists with ease.

Our data cleansing services, including de-duplication, merging/purging of data files, list building and data capture – enable your clients to get the best value from their database, reduce costs and improve response rates. 

Telemarketing lists in the form of comprehensive public sector directories

Binley’s directories are the most reliable way of making telephone contact with the public sector. Our directories are updated on a regular basis, ensuring that you receive only the latest contact names, job titles and locations, so that you reach the right person, first time.

Our contact directories cover NHS management, NHS estates and facilities personnel and local government.

Helping you to understand the NHS with sources of market knowledge

By understanding the market you are selling to, you can make your marketing efforts more targeted and more effective - generating more leads and ultimately securing lucrative sales contracts.

As the largest organisation in Europe, the NHS can be a complex and difficult organisation to get to know. Binley’s NHS Guide is the perfect educational tool providing a clear, easy-to-read overview of health service structure, funding, budgets and staffing – allowing you to best advise your clients and find the solutions that will justify their marketing spend.

By researching your market more fully, you can maximise future opportunities and help secure your position in this complex marketplace.


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