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Pharma Industry


Binley's has been providing information, insight and intelligence to the UK's leading pharmaceutical companies for many years. With four of the top five pharma companies as our clients we have a range of products and services that have been designed exclusively for pharma, not only to meet the needs and challenges of the healthcare market but also to help deliver genuine competitive advantage to individual organisations.

With a foundation built on data excellence, Binley's team of industry experts provides an impressive portfolio of integrated solutions to pharmaceutical sales and marketing professionals. Our aim is to help you improve your NHS market knowledge, develop your customer understanding and engagement, ensure that you get the most from your communications and maximise the effectiveness of your marketing campaigns and sales force.

We are the market leaders when it comes to CRM provision. Our range of sales and marketing intelligence solutions covers customer engagement and accessibility, commercial analysis and market insight, winning Binley's an award at this year's BOBI awards.

Binley's is able to offer multi-channel communications to healthcare professionals for a truly integrated approach to marketing. Our digital marketing channels include e-communications, online polls and surveys, advertising and sponsorship, therapy hubs and building digital assets. These are delivered via a variety of platforms including our very own OnMedica, an online membership community for GPs and healthcare professionals. We can combine and support this with traditional marketing methods such as mailing and fulfillment services. Binley's has its own dedicated mailing house, which allows us to qualify for significant mailing discounts and specialise in pharma-related mailings such as rep-activated campaigns or drug recalls.

When it comes to keeping your NHS market knowledge up-to-date, Binley's offers a range of NHS learning programme and workshops covering NHS changes, policy and strategy, commissioning, procurement and marketing.


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