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Multichannel Marketing

Online Surveys, Polls and DFUs

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Understanding your market's perception of your company, products and services or therapy area is critical to developing or refining your communications. Garnering opinions and feedback from your customers can inform strategy and optimise the success of your marketing campaigns.

With access to over 200,000 healthcare professionals across the UK, Binley’s can provide targeted market research studies in a short time-frame. We can conduct full, client-specific projects for detailed information gathering or undertake a short poll with a few questions to get a snap-shot on current thinking. Our market research experts will work with you to develop and design questionnaires and will provide detailed reporting, analysis or at-a-glance graphics to help you understand and use the results.

We are also able to conduct detail follow-ups (DFUs) for online or offline campaigns. This allows you to assess the effectiveness of your marketing in terms of message recall, impact and intent. It is a really useful intelligence gathering exercise that provides insight into what content is captivating your audience and what isn’t resonating well so that you can tailor your future campaigns.

To discuss your market research requirements call our team on 01268 495600 or contact us using the enquiry form at the top of the page.


  • Access to over 200,000 healthcare professionals
  • OnMedica community with over 21,000 UK-based members (over 30,000 in total)
  • BHBIA trained and certified staff for pharma compliance

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