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Multichannel Marketing

E-communications


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Overview:
Binley’s has been facilitating healthcare e-communications for many years. Our range of marketing campaign packages provide an effective and affordable way to target and communicate with healthcare professionals through multichannel marketing or by driving traffic to your online assets.

Download files:
PDF document Marketing Campaign Packages (417 Kb)


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Are you constantly fighting fire when it comes to your marketing campaigns?

Is there always more work than time?

Are you perpetually adding to your to-do-list rather than ticking off?

Let Binley’s help you make the most of your working day by taking the stress out of your client communications.

By working in partnership with you we can do as much or as little of the work as you wish, but will support you with expert consultancy and greater campaign insights every step of the way.

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Our range of new campaign packages are designed especially to meet your marketing needs. We can offer a range of email solutions from a two-wave send to a sequence of automated emails triggered by recipients' interaction. This can then be combined with range of addition channels, such as postal mailings or follow-up telesales, to help optimise your response rates and ROI.   
As part of our service you will also receive expert consultancy free of charge. With our experience and knowledge of healthcare and data marketing services we can help you find the best data for your campaign and guide you in successfully segmenting your target lists to ensure you get your message delivered to the right audience, via the right channel, at the right time.
Not only that our e-communication delivery system has been specifically designed to work with the unique structure of the NHS email system to maximise the deliverability of your communication. 

A dedicated account manager will work closely with you to ensure that your campaign objectives are being achieved at every step whilst keeping the needs of your target audience front and centre, therefore increasing your response rates.

After every email send you will receive a report detailing display, click-through and unsubscribe rates; interaction time frames; email client usage and unique clicks per link as standard.

Depending on your data licence we can also tell you who has displayed or clicked-through.

Your account manager will then guide you through your results and provide insight into ways to optimise your campaign and plan your lead generation follow-up activity.

To discuss your e-communication requirements call our team on 01268 495600 or contact us using the enquiry form at the top of the page.
E-communications are available for the following databases:
  • NHS Commissioning Organisations
  • NHS Management
  • GP Practices
  • Hospital Doctors
  • NHS Specialist Nurses
  • NHS Pharmacists
  • Operating Theatres & Diagnostics
  • Local Government Management
  • Medical Laboratory Professionals
  • NHS Estates & Facilities Management
  • Smoking Cessation
  • Allied Health Professionals
 

Related Testimonials

We have worked with Binley’s for a number of years and currently regularly use their email data to promote our conferences to those working in the NHS. They are hassle free to work with, offer a consistent service and have been supportive in helping to achieve the best results from our campaigns.
Kerry Tarrant - Client Manager - Healthcare Conferences


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