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NHS suppliers harness the power of multi-channel marketing

The ‘Integrated Marketing to the NHS’ programme has been developed in response to Binley’s customers needs to outline the importance of multi-channel marketing in a healthcare communications strategy.  


A welcome extension to Binley’s established half-day workshop ‘Marketing to the NHS’, the one-day event delves deeper into what makes the NHS tick with regard to marketing. It focuses on the growth of digital media in the healthcare arena whilst not forgetting the importance of traditional marketing.


Designed to educate suppliers and service providers to the NHS, it looks at how best to communicate with the reformed healthcare market and create a winning marketing strategy. Commenting on the launch of the event Sarah Eglington, Binley’s Marketing Manager said:


"The emergence of online marketing, and the modernisation of the NHS in recent years, provides the perfect opportunity to embrace digital media and integrate it with more traditional methods. We have considerable experience when it comes to marketing to the NHS and this event is designed to take our customers marketing strategy to the next level.”


Hosted by Roy Lilley, independent writer and broadcaster and a panel of industry experts; Integrated Marketing to the NHS is packed with an exciting agenda that is not to be missed.   


Loz-Rawlings Johnson, Nipro Diagnostics (UK) Limited who is a regular attendee of Binley’s events said:  


"I have been to several of Binley’s workshops. You know that you will get an informative but exciting day from Binley’s. The agenda is always good and it is also good to network with people from other companies and industries. All in all a positive experience and one I would recommend highly”


‘Integrated Marketing to the NHS’ is being held on the 22nd November 2012 at Austin Court in Birmingham and is the latest in a series of learning programmes and workshops that are run by Binley’s. For further information about Binley’s series of events visit, follow us on Twitter @binleysonline or connect with us on LinkedIn. 

Press contact:
Simon Ward, Marketing Executive, Binley's t: 01268 495698 e:

Editor's notes:
1 – Further information about the Integrated Marketing to the NHS can be found at

2 – Binley's is the brand name given to the range of products and services developed and marketed by Wilmington Healthcare Ltd. Wilmington Healthcare Ltd is part of Wilmington Group Plc.

3 – For further information regarding Wilmington visit

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