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Binley’s: translating information into business acumen

Since their acquisition of OnMedica.com earlier in the year, Binley's has been working behind the scenes to integrate its healthcare databases into the OnMedica.com platform. This will simplify the registration process for healthcare professionals visiting the site and will provide the backbone for seamless integrated multichannel marketing solutions in combination with Binley's CRM services.

OnMedica members have continued to enjoy regular news feeds with Medical Editor, Dr Luke Koupparis and his team working relentlessly to keep the site up-to-date with interesting editorials and educational content. Significant improvements to the overall performance of the site have already been made with further exciting and innovative development plans in the pipeline to expand services and increase membership.

Binley's has resurrected many of the digital marketing projects that were partially complete at the time of the OnMedica liquidation and has already commissioned several new projects. Steve Bradley, Director said "We are in discussions with many pharma companies and so far our clients have warmly welcomed our venture into the online marketing world”.

To find out how Binley's can help you implement your sales and marketing plans please contact us at info@binleys.com or call 01268 495600.
 
PharmaTimes April 2009

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