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binleysonline - delivers 360° healthcare view with Pitney Bowes Business Insight

Healthcare information specialist achieves new levels of thematic data visualisation with MapInfo Stratus web mapping

 

Windsor, Berks UK, 18 January 2011 – Pitney Bowes Business Insight (PBBI) – a global provider of location intelligence, data management and customer communication management software, data and services – today announced that Binley’s, the healthcare information specialist, is using PBBI’s MapInfo Stratus to deliver next generation mapping intelligence for the latest version of its online information tool binleysonline.

 

binleysonline v9 contains comprehensive and fully searchable online directories covering healthcare and local government throughout the UK.  A key aspect of binleysonline, and unique to this new version, is the thematic mapping capability enabled by MapInfo Stratus.  Using QOF data, MapInfo Stratus enables Binley’s to create mapping overlays highlighting disease prevalence across the UK.  The thematic maps use colour intensity to indicate extent of prevalence or population density, which provides a visually compelling guide for pharmaceutical companies or the NHS itself as to where to target their activities.

 

As well as being able to identify disease ‘hotspots’ and pinpoint the healthcare services available in any given geographical area, MapInfo Stratus enables users to interactively drill down and search on the information contained within the maps, providing a quick and easy visual gateway for viewing data such as types of organisations, people and job responsibilities.

 

Before adopting MapInfo Stratus with StreetPro, Binley’s had looked at the possibility of using a competitor’s online mapping service for its data visualisation requirements.  However, not only did StreetPro provide greater detail and flexibility, but the competitor could not properly protect Binley’s proprietary data or support its requirements for thematic mapping

 

"binleysonline is a powerful tool in itself, but the visualisation of data that MapInfo Stratus has enabled really gives it the edge over competitive products,” says Kamal D’Nigel, GIS analyst at Binley’s. By providing a more visually pleasing interface to our clients, MapInfo Stratus improves both the user’s experience and decision-making process by delivering a 360° view of our data through thematic overlays and interactive links on every map.”


Press contact:
For further information, please contact: Robert Hickling/Joe Banks Say Communications +44 (0)20 8971 6400 PBBI@saycomms.co.uk

Editor's notes:
About Pitney Bowes Business Insight
Pitney Bowes Business Insight, helps organisations to acquire, serve and grow customer relationships. Our leading-edge solutions in the areas of Customer Intelligence, Customer Communications and Customer Care enhance our customers’ operational systems and workflows, enabling them to manage their customer relationships more effectively. Visit www.pbinsight.co.uk and www.pb.com for more information.

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