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60 seconds with ... Binley's CRM team PharmaTimes March 2009

What differentiates Binley’s from other data and information providers?

Binley’s is among the UK’s leading specialists in understanding the ever-changing landscape of the UK’s healthcare sector. We translate this into highly granular, intelligent customer and organisational information that sits at the heart of our clients’ customer relationship management (CRM) systems. Backed by our ever-growing capabilities in business analytics, market intelligence, market access and salesforce effectiveness, we can deliver powerful, cost-effective solutions to the pharmaceutical industry.

Does your business focus only on solutions for the pharmaceutical industry?

The pharmaceutical sector is one of 11 sectors we provide services to; we have a prestigious client list that includes many government organisations within the healthcare sector including the NHS.

Does Binley’s develop or provide CRM systems?

No, we focus our business on the quality and accuracy of the customer information and database design. However, we do partner with all CRM systems and implementation providers to allow our clients maximum choice when selecting the optimal CRM solution to fit their business needs.

How will you build on Binley’s’ reputation?

Internally we are focused on quality and service and this is demonstrated by our track record in client retention. In 2009 we are implementing radical changes to take our service provision and quality management to new levels by adopting best in class ISO Standards. Our mission is to achieve a ‘right first time, every time’ standard for everything we do. Behind the scenes several new products are in development including the release of our redeveloped online reference tool…

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What attracted you to Binley’s?

Binley’s has achieved phenomenal growth over the past 10 years. It’s also a company that genuinely cares about its employees and has recently achieved IIP accreditation. For me, with more than 10 years experience in the pharmaceutical industry preceded by 20 years in operational management in service and hospitality sectors, the opportunity was a perfect match.

Press contact:
Marketing Department E: T: 01268 495600

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